America Saves! New Partner Resource Packet: Saving for Education

Saving for Education

As we move into August and the end of summer draws near, school savings is increasingly on the brain – particularly for college. The latest America Saves partner packet focuses on how to save for college and includes a sample article to use in newsletters, blogs, and other publications, as well as social media content and resources.

America Saves Partner Resource Packet

Volume 3 Issue 4

Saving for College

July 28th – September 7th

America Saves’ goal is to promote the importance of savings and encourage individuals and families to take financial action. To help the people you serve save more successfully and to promote the importance of savings at a national level, we have put together this resource packet with you in mind.

This resource packet contains a sample article, suggestions for social media content, and tools and resources designed to help you communicate with the public, your audience, and with other organizations about how to save for college.  Look for new packets from America Saves every six weeks.

We encourage you to use this material to:

  • Augment the savings information you already provide to others;
  • Encourage individuals to Pledge as Savers in the America Saves campaign, thereby creating and committing to a basic savings or debt reduction plan and;
  • Position your organization as “in front” of the savings message and the need to save, particularly in uncertain economic times.

We want to hear from you. Please take a moment to complete this four-question survey on the usefulness of this material.

Sample Article

Use this content for your blog, newsletter, email communications, or any other publication.

You can either rewrite the information or use as a guest post.

Is College Still a Good Investment?

You may have heard that student loans now top a trillion dollars or that the total amount of student loan debt surpasses the total amount of credit card debt. These numbers can be off-putting and may have you questioning whether college is still a good investment.


But It’s Not All Bad News

Last month the Federal Reserve Bank of New York wrote that attending college is still a good investment for your financial future, stating that over their lifetime workers with a bachelor’s degree earn over $1 million more than those with only a high school degree.

Additionally, students and their parents are increasingly turning to grants and scholarships to pay for college. On average this type of free money now pays for 30% of college costs, up from 25% four years ago, according to Sallie Mae. But parents and students still carry the burden. In the 2013 Sallie Mae study parents covered 36% of college costs and students covered 29% on average. Since it is still such a great investment to attend college, the trick becomes building your savings and finding as much free money as you can to reduce the amount of your loans.

5 Tips for Saving for College

Start Saving as Soon as Possible – Even small amounts of saving will build up over time and will reduce the amount of loans you have to pay back later. Two popular ways to save are through 529 plans and savings bonds. There is a lot to know when choosing a savings option, so visit the links to learn more.

  1. Find Free Money – This can be the key to saving you thousands of dollars in interest you would need to pay later. There are billions of dollars available to those who put in the effort to apply. Check out,, and
  2. Work While You’re in School – Remember that any money you can save or earn before and during college will reduce the amount of loans you need to take and save you money you would pay later.
  3. Consider Your Options – College costs a lot. You may have dreamt about going to that Ivy League school since you were young, but can you afford it? Compare the amount you will need to pay at the colleges you get into. You may find that one school offers you more grants than another.
  4. Get Tips and Reminders to Save – America Saves can help students and their parents keep college savings top of mind. Sign up for our free text message tips and reminders by taking the Pledge to Save and choosing “Education” as your savings goal.

Katie Bryan works for America Saves, managed by the nonprofit Consumer Federation of America (CFA), which seeks to motivate, encourage, and support low- to moderate-income households to save money, reduce debt, and build wealth. Learn more at                         

Sample Social Media Posts

Share the following messages with your Facebook & Twitter Followers.


7/29 – Explore & research your options to help find the best value in your #education! via @AmericaSaves #SavingsTipTuesday

8/5 – Earning $$ while in school can help keep costs down. $ earned is $ not borrowed! via @AmericaSaves #SavingsTipTuesday

8/12 – Learning good habits young can start the #education #savings process early! via @AmericaSaves #SavingsTipTuesday

8/19 –7 steps to successful #studentloan payment via @AmericaSaves & @SallieMae: #education #SavingsTipTuesday

8/26 – Looking to avoid a house-worth of #student #debt? Check out these helpful tips via @AmericaSaves: #SavingsTipTuesday

9/2 – #Saving for #education? Get text tips & reminders from @AmericaSaves to help you reach your goals. #SavingsTipTuesday


8/1 – #DidYouKnow #saving for #education is the 2nd most popular goal among @AmericaSaves’ savers? #SavingsFactFriday

8/8 – 529s, CDs, bonds, & money market are just a few accounts to save for your #education. @AmericaSaves #SavingsFactFriday

8/15 – A 529 is a tax-advantaged #savings plan designed to make college attainable. via @AmericaSaves #SavingsFactFriday

8/22 – #DidYouKnow #savings bonds may be used to pay for qualified tuition expenses. via @AmericaSaves #SavingsFactFriday

8/29 – #Grants & #scholarships are often called “gift aid” b/c they are free money. via @AmericaSaves #SavingsFactFriday

9/5 – #Saving is important b/c it helps students graduate w/o huge #financial burden. via @AmericaSaves #SavingsFactFriday

Additional Posts

The easiest & most effective way to #save for #education is automatically. via @AmericaSaves

Are 529 Plans the Best Way to Save for College? Get the pluses & the minuses here: via @AmericaSaves #savings

Set a goal, make a plan, #save automatically – Pledge to #save today! via @AmericaSaves

Do you have a savvy tip, trick or story about #saving? Share it with @AmericaSaves! You could win $25!

Check out these 7 ways for #college students to #save! via @AmericaSaves #bike #walk #work #books #clothes #fun #food

Tools & Resources

Share the following tools and resources with your audience and with other organizations.

America Saves Resources

Other Resources                        


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