California Financial Literacy Month Toolkit – Sample Press Release

CAFLM logo

CAFLM 2011                                                                                                                                                                                         

Sample Press Release

Typeface: Arial 12 pt.

Spacing: double space

Date: Send to local media last week in March

FOR IMMEDIATE RELEASE

CONTACT: [Insert name, phone number, email]

[NAME OF YOUR ORGANIZATION] WILL PARTICIPATE IN

2011 CALIFORNIA FINANCIAL LITERACY MONTH

(CITY)– (Release Date) – Today, [ORGANIZATION] joins with federal, state and local government agencies and financial literacy organizations to announce the 11th Annual California Financial Literacy Month (CAFLM).  This coordinated consumer education campaign encourages individuals throughout the state to take full advantage of resources designed to improve financial literacy.

This year’s theme – “Financial Responsibility Today for Financial Stability Tomorrow” — highlights the importance of making well-informed financial decisions. In recognition of CAFLM 2011, [ORGANIZATION] and its partners are promoting free resources to help consumers manage money, credit, investments, and debt and learn to avoid identity theft, protect their privacy, and steer clear of financial scams and fraud.

“The message of CAFLM 2011 is simple: Make well-informed financial decisions,” said [title and name of your spokesperson, ORGANIZATION’S NAME].  “Regardless of your age or financial situation, there are important and useful lessons to learn about saving, investing and using credit.  [ORGANIZATION] encourages everyone to make an effort to seek information about products you do not understand, compare the costs and fees of financial products and services and read the fine print before signing a contract.

— more —

(ORGANIZATION)/California Financial Literacy Month 2011

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            This year, CAFLM organizations are reaching out with social media. We are using Twitter, Facebook, YouTube and Blogs to reach a larger audience with tips on saving, investing and credit, and protecting ourselves from fraud and identity theft.  With social media, visitors can discover resources in an informal and interactive environment. This also provides the opportunity for consumers to connect directly with representatives of regulatory agencies and consumer protection organizations.

 [HERE, HIGHLIGHT YOUR ORGANIZATION’S 2011 CAFLM EVENTS AND WEBSITE]

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